Hey, I’m Grace.
I write like my hands are on fire. I take my coffee black and my novels classic. (Mostly.) I help brands write beautiful words that sell beautiful experiences.
Copywriting that Feels Like Art and Sells like Crazy.
I help you develop a killer brand voice.
Warm. Conversational. Witty. Erudite. Bold. The choice is yours. Life is too short —- and the Internet far too crowded —- for a brand voice that has the personality of a doorknob. I help you give yours a heartbeat. And maybe even some legs.
I sling ink that tells a story.
As a little girl, I’d scribble stories into journals and hide them in my sock drawer. Storytelling was my first love. Now, I channel this passion into marketing materials that make you money. Sales emails. Landing pages. X threads. Ads that make people ditch their doomscroll for their newest obsession: your product.
I’m allergic to cliches.
Most brands don’t know how to shake corporate speak. But I do —- because my work is my soulcraft. I’m on a mission to create beautiful, meaningful things. (History shows that these are what last, anyway.) So, forget corporate jargon. Let’s make history together.
David Perell, CEO and Founder of Write of Passage
“Grace writes like Monet paints. She doesn’t just reflect reality; she enhances it. And she does so with wit and humor.
Before she arrived at Write of Passage, our brand voice was dull. We hired her to spice it up in a way that reflected the energy of our cohorts, and it’s because of Grace that we’ve been able to translate our spirit onto the page.
That’s her gift: building a brand voice.
Her writing is the antidote to the soulless corporate speak that pollutes the modern world. “Charisma” is a word that we usually ascribe to people’s speech, but it also applies to Grace’s writing. She’ll teach you something in one sentence, make you chuckle in the next, and speak to your soul in the one after that.
People constantly say that Write of Passage emails are a blast to read, and it’s because of Grace’s knack for building connection with her readers. You don’t feel like she’s talking at you. Instead, you feel like she’s right there with you, talking to you on the couch like a friend.
Away from the keyboard, Grace is a delight to work with. She delivers projects on time, communicates well, asks perceptive questions, and has a level of discipline that she clearly picked up as a Division-1 college athlete.
I’m calling it now: she’s got an Anthony Doerr–quality novel in her. If you’re serious about building your brand voice, I suggest giving Grace a call before she hits the New York Times bestseller list.”
my hot takes
Great copy makes people smile as they read. Sunshine over sunscreen. All the Light We Cannot See is one of the greatest novels ever written. Selling is secondary; providing value comes first. No taco is ever “too spicy.” This picture was taken in London, but nothing beats the vibe of Paris. The visuals of copy are just as important as the text. If you’ve read this far, then you should just email me already.
my copy philosophy
The three things I do every time I sit down to write.
Tyler Donahue, Head of Marketing at Write of Passage
“Grace has an incredible ability to breathe life into dull, lifeless copy, turning it into language that connects with people on a personal level.
She humanizes brands in a way that resonates, cutting through the boring corporate speak that repels audiences. Beyond her talent, Grace is exceptionally organized. Her output is consistently high. She’s a joy to work with, always bringing a positive attitude and an obvious passion for learning and improving.
If you have the chance to work with Grace, take it – you won’t be disappointed.”
